What is Digital Asset Management & why is it important?

Sankar Dharmarajan /
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Sankar Dharmarajan
March 2, 2020

What is Digital Asset Management?

Digital asset management (DAM) is a platform where digital assets are stored, shared, and managed in a central location. This amplifies the benefits that you get from creative files like photos, videos, and other media. The DAM is a solution for sharing and storing content within an organization. It helps groups and departments to identify assets easily, accelerating the creative potential of teams. An organization with a good DAM solution has consistent branding throughout each project and promotion.

What are Digital Assets?

Digital assets are files such as images, videos, documents, audios, presentations, animations, podcasts, PDF files, logos, Illustrations, screenshots and any other types of digital or multi-media content. When these get the rights to use, these become digital files, and are considered as a digital asset. Digital assets are exponentially increasing as the production and distribution of digital content is increasing.

Importance of DAM

DAM fixes one of the biggest problems that most companies currently have – an overabundance of digital media content, but lack of robust tools to organize these assets. It stores this content centrally and enables secure distribution to internal teams as well as external stakeholders like customers and vendors. It frees up teams and ensures consistency with branding materials. DAM makes digital assets most secure, organized and searchable. It improves the availability of content and empowers marketing operations team by avoiding duplication, significantly improving their productivity and making them focus on what matters.

Speeding up procedures

If a file cannot be identified, someone will either have to build the new one or upload it again. It would rob time at work and create a redundant file in the program. Using a digital asset management system, all the resources are instantly and easily identified.

Enhance collaboration

DAM enables quick and easy delivery of results and offers tools to manage projects & tasks (setting deadlines and assigning them to a specific person). It will clarify everyone’s area of responsibility and improve communication between staff and peers irrespective of where they are based.

Faster speed to market

A DAM system decreases the time teams spend looking for digital assets and speeds up the time to market. It facilitates quicker release of new products, ad promotions, updates, etc. by eliminating duplicate work, promoting secure sharing of digital assets and improving productivity.

Strengthen security

Protection and privacy are some of the key features of digital asset management. Along with data-protection mechanisms, a secure digital asset management application allows users to have various levels of access so that everyone uses only the details they need to complete their tasks.

Improved ROI

Today, marketers are constantly being pushed to justify their marketing costs and show a significant Return on Investment (ROI). An enterprise DAM software stores and organizes all the digital assets in a central location. It automates workflows and enables innovation in the team. Users can narrow down on the assets they are looking for by using advanced search capabilities. DAM systems also increase productivity automating time-consuming activities such as tagging files, labelling with watermarks, organizing assets and avoiding duplicates. This way, teams can perform their tasks quicker than ever, enabling them to focus on what matters and improving the over ROI of marketing operations.

In summary, an enterprise DAM system provides a central repository to store, organize and distribute digital assets among teams in a secure manner. This boosts the productivity of the teams, fosters collaboration and promotes innovation. Learn more about JD Vault DAM here

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About the author:

Sankar currently heads Product Management at the Ad2pro Group. Prior to this, he has worked for industry leaders such as [24]7.ai as well as early stage startups, shipping both enterprise and consumer products. He is a seasoned product management professional who is passionate about building products that enhance people’s lives.