The client, a broadcast, digital media and marketing services company, operates 66 television stations in over 54 markets in the US.
Reaching a massive 50 million adults on-air and approximately 35 million across their digital platforms, the client was looking for a cost-effective digital services partner to deliver robust creatives, using an efficient workflow while providing fast turnaround times. They were also looking for a product that provides data analytics & actionable insights on their rich media campaigns.
Deployed JD RichMedia, 2adpro’s ad serving solution, which decreased their CPM costs.
Developed customized rich media templates for the client based on their digital strategy.
Provided a self-service, unified reporting solution with robust data analytics on trafficked ad units
75% savings in the first year by eliminating CPM fees on Rich Media units.
100 Million+ impressions delivered across Gravity, In-Banner Video, Pushdown, Anchored Expandable, Interscroller and Sliding Billboard (over an eight-month period).
MRAID compatible Mobile Rich Media ad units like In-Banner Video, Cube Ad and Anchored Expandable.