JD RichMedia Case study Tegna

A broadcast, digital media and marketing services company customizes their rich media serving experience using JD RichMedia

Overview

The client, a broadcast, digital media and marketing services company, operates 66 television stations in over 54 markets in the US.


Challenges

Reaching a massive 50 million adults on-air and approximately 35 million across their digital platforms, the client was looking for a cost-effective digital services partner to deliver robust creatives, using an efficient workflow while providing fast turnaround times. They were also looking for a product that provides data analytics & actionable insights on their rich media campaigns.


Strategy

  • Deployed JD RichMedia, 2adpro’s ad serving solution, which decreased their CPM costs.
  • Developed customized rich media templates for the client based on their digital strategy.
  • Provided a self-service, unified reporting solution with robust data analytics on trafficked ad units

Impact

  • 75% savings in the first year by eliminating CPM fees on Rich Media units.
  • 100 Million+ impressions delivered across Gravity, In-Banner Video, Pushdown, Anchored Expandable, Interscroller and Sliding Billboard (over an eight-month period).
  • MRAID compatible Mobile Rich Media ad units like In-Banner Video, Cube Ad and Anchored Expandable.