Tick Your Wishlist For An End-to-end
Ad Trafficking Automation Platform
- Unified campaign management across different ad servers.
- Digitize Ad operations workflow, drive accountability, and improve efficiency.
- Integrate with upstream applications such as CRMs, Ad tracking & order. management systems, push to ad severing platforms and automate ad trafficking workflow end-to-end with low/no human intervention.
- Enable Ad operations team and clients to collaborate in real-time, from anywhere.
- Data-science based insights into campaign performance and recommendations to finetune campaign parameters.
- Derive deep insights on task allocation & resource utilization to optimize efficiency & turnaround time.
Tailor-made features for a publisher-first
Ad Trafficking Platform
Integrate with Upstream Systems
JD Traffic can significantly reduce the manual effort involved in trafficking ads by integrating with upstream applications such as CRMs, Ad tracking & order management systems. Campaigns and line items are sucked into JD Traffic automatically and pushed to different ad serving platforms in a seamless manner.
Campaign Management & Workflow:
JD Traffic provides a unified interface for campaign management across different ad servers and helps streamline & collaborate your Ad operations workflow through its built-in workflow automation engine.
JD Traffic has connectors that facilitate integration with different ad serving platforms such as Google Ad Manager, Facebook, Simpl.fi, etc. This significantly eliminates the redundant manual effort involved in trafficking and monitoring campaigns across multiple ad serving platforms.
JD Traffic has built-in dashboards which help with assigning and monitoring ad campaigns and line items to traffickers. JD Traffic’s reports enable tracking and optimizing the productivity metrics of traffickers, which drives accountability and improves efficiency.
Once the campaigns and line items are created in JD Traffic, they are automatically pushed to different ad serving platforms such as Google Ad Manager, Facebook, Simpl.fi, etc. based on business rules that can be configured according to your requirements. This significantly reduces the manual effort involved in trafficking & monitoring ad campaigns in one or more ad servers.
Data science-based campaign optimisation
JD Traffic offers deep insights into campaign performance and recommendations to finetune campaign parameters through machine learning models. These recommendations are automatically pushed to the Ad serving platforms, optimising the campaign performance to achieve its goals and significantly reducing the manual effort of your Ad operations team.