JD RichMedia for a leading publisher in New Zealand

A leading publisher in New Zealand customizes their rich media serving experience using JD RichMedia

Overview

The client is one the largest news websites based in New Zealand. Covering breaking news, politics, business, sport, crime, health, environment and much more, they boast a monthly unique audience of more than 2 million. They also own nine daily newspapers and a few top-selling weekly magazines among other digital properties.

Challenges

The client wanted to improve their digital offerings by introducing interactive rich media ad serving experience at affordable costs.

Strategy

After understanding the client’s brief and advertisers’ expectations, our team of media experts recommended the Carousel ad unit. Carousels allow end users to view multiple slides within the same ad unit, thereby allowing their advertisers to showcase different products at the same time.

Impact

  • Our team of experts provided innovative solutions around creative adaptation and implementation.
  • Provided quick turnaround times even for complex briefs.
  • Around 15 carousel ad units delivered in about 5 months.
  • An average CTR of 0.20% were achieved with 16.5 million impressions delivered.