JD RichMedia for a leading newspaper publisher in the U.S.

A leading newspaper publisher in the U.S. customizes their rich media serving experience using JD RichMedia

Overview

The client is a mass media holding company headquartered in the United States. They are the largest U.S. newspaper publisher as measured by total daily circulation. With a digital audience of over 140 million people each month, the client has 261 local brands across 46 states, reaching over 50% of the total U.S. digital users and serving over 300,000 business customers.

Challenges

The client needed an efficient partner with the ability to provide creative design services and a custom rich media solution with a cost effective and scalable process.

Strategy

By integrating client’s workflow with several modules of JDX platform, we were able to provide custom rich experiences across different devices (such as desktops, laptops and mobile), with quick turnaround times and at scale.

Impact

  • Providing a reliable and cost-efficient solution with creative design capability and offering quick turnarounds.
  • Around 6,000 rich media ad creatives were delivered in about 5 months.
  • An average CTR of 0.6% was achieved across 7 different high-impact ad units currently being used by the client (Pushdown, Pushdown with Slider, Video Pushdown, Site Takeover, Sliding Billboard, Interscroller, Site Skin).
  • Client achieved over 50% savings on cost by using JD Rich Media.
  • Provided custom performance reports based on the data captured from our proprietary ad tags.